Microsoft wanted to gift something different to their partners and we had a tough call cracking this, given the time at hand to ideate and execute.
Brand presence and recall was important in whatever we had to send out to the partners. We decided to keep the Microsoft colours at the forefront of all the elements that went out.
The wooden box, info booklet and an outer jacket which had a Microsoft journey was also designed as a part of this project. Here's to our first corporate give away order, successfully completed but, not without all the twists and turns, last minute surprises that this threw at us, including our nightmare trips to Delhi.
It was one hell of a roller coaster ride. Like the saying goes "All is well that ends well".
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